The Network
Festivals. Venues. Real Connection.
38
Festivals
6
Venues
30+
US & MX Locations
1M+
Annual Attendees
Our Festival & Venue Network
Where We Show Up
Festivals and venues across 15+ states — and growing every season
Full-Service Music Sponsorship Agency
We authentically connect brands with highly engaged live-music fans — before, during, and after the event. Through our network of 38 independent festivals and 6 venues, we deliver programs that live onsite, online, and in culture year-round.
What We Do
Grateful Partners is a full-service music sponsorship and content agency that authentically connects brands with highly engaged live-music fans. Our approach blends strategy, experiential activations, content, media amplification, and talent relationships to create cohesive brand stories that drive real business results across the full fan journey.
Turnkey programs that make brands part of the live-event fabric across our 38 festival and 6 venue network.
Shape the narrative before the event. Extend it well after — working alongside the Relix Content Studio and Media Group.
Extend reach beyond the grounds. Turn moments into momentum via Relix's owned channels and 20+ genre-relevant media partners.
Grateful Partners functions as a turnkey sponsorship department for brands, from strategy to reporting.
Deep relationships across the live music world mean we can connect your brand directly with artists and build programs fans actually care about.
Our specialty lies in the intersection of brand strategy and entertainment — crafting campaigns that enable brands to win over audiences authentically.
How We Do It
Our specialty lies in the intersection of brand strategy and entertainment. We excel at crafting sponsorship campaigns that align with objectives and company directives, enabling brands to win over audiences, shift perspectives, and deliver measurable success in an authentic way.
Our team is well-versed in the planning and execution of campaigns in the current sponsorship industry. By having all departments under one roof, we are able to deliver comprehensive programs achieving brand goals and objectives.
From start to finish, we are hands-on and actively involved in every aspect — from evaluation and negotiation to execution and performance tracking. You deal with the team doing the work, not a sales layer.
We specialize in creating unforgettable programs of any size. Our goal is to forge deep connections, encourage loyalty, and provide impactful experiences connecting brands with individuals at the moments they care about most.
The Network
Festivals and venues across 15+ states — and growing every season
Why Brands Partner With Us
Through our integrated ecosystem of venues, festivals, content channels, and media distribution, brands are able to build pre-event anticipation, create high-value onsite impact, extend relevance post-event, and measure results with clarity across all three phases.
You get direct access to the team executing your campaign — not a sales rep who disappears after the contract is signed.
Creative, content, experiential, and media teams working in sync — we deliver cohesive programs that feel unified across every touchpoint.
Live music fans are among the most brand-loyal consumers in culture. They notice authenticity — and we know how to earn it.
Grateful Partners functions as a full sponsorship department for brands — seamless support from strategy through to reporting.
Reach both national fans through media amplification and hyper-local audiences at specific festivals and venues across 30+ markets.
Every program is built around your objectives — with KPI-driven measurement, multi-property cohesion, and clear recap reporting.
Brand Partners
Grateful Partners has executed successful campaigns for some of the country's most recognized brands.
Get In Touch
We're selective about who we bring into the Grateful Partners network — because our audience notices when a brand doesn't belong. If you're building something real, we want to talk.